Advertising by means of objects obtains consumer fidelity, representing an effective marketing strategy in terms of redemption.
How to find the promotional item which respects the company mission?
There are several factors to analyze: from the identification of the target audience to the relating analysis with respect to the interests of the latter, from distribution to the functional aspect of the company gadget.
Studying the usefulness and transforming it into an everyday experience for the end consumer makes the promotional item a Brand Reminder.
It is also essential to understand that corporate gadgets should be consistent and coordinated with respect to the Brand Image.
A crucial role of the symbolic image of the promotional item is the design of the same, which allows for strong visual impact and consequently makes the product memorable.